Content builds relationships. Relationships are built on trust. Trust drives revenue.
Having a well-documented content strategy is fundamental to content marketing. And yet, as HubSpot reports, only 37% of B2B companies that use content marketing have a documented content strategy. A content marketing strategy is important because it allows everyone in your company to understand the what, how, and why of your communications. When people have a problem they want to solve or a desire they wish to fulfill, they won’t consider your brand and products if they don’t know you exist. Content marketing is a way to make sure they discover you. Similarly content marketing helps you build credibility, engage with your audience and retain your loyal customers!
Content That Establishes Thought Leadership
A content strategy is a way a business can outline its identity and purpose through published assets, online and offline. It is a strategic marketing approach purely focused on creating and distributing valuable, relevant, engaging and consistent content.
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.